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Comparative Analysis of eCommerce Store Marketing Performance
Evan Murray on 08/20/2019 at 9:02am (UTC)
 “I don’t know, because of the strong Soviet heritage, by our personal nature or for any other reason, but we love to compete. No matter where, no matter with whom - the main thing is the process. It is in connection with this that the task “carried me” today to conduct a comparative analysis of the performance of our chain stores. How, why, why - it is not clear. I had to rummage and think of something. Maybe someone will need it. ”

An easy way to conduct a comparative analysis of store performance.

Earlier on the pages of the blog has already published material on the calculation of retail store efficiency ratios. However, these are too sophisticated marketing variables redleos.com/pk/digital-marketing-company-agency-in-faisalabad/ that are not always necessary. To compare store performance, you can go in a simpler way.

What is interesting to the head of the unit? First of all, he is interested in profitability, that is, revenue and profit. What else? And also the number of buyers. It is these three parameters that we take as a basis for a facilitated comparative analysis of store indicators.

It is highly recommended not to compare everything in a row and with everyone. I will explain the idea. For example, there are two stores: one 300 square meters outside the city, and the other several thousand square meters in the city center. Naturally, the head of a small store wants to have the same indicators. But you need to really look at the surrounding reality. That is why it is advisable to compare comparable things (even despite the wishes of the managers). It’s better to take plus or minus equal stores in terms of area, permeability, and revenue, finally.

How to compare? I personally took by product groups (product categories). Why so? You can, of course, take the whole store and even see a deviation in one direction or another. But what will it give? This will only please the manager’s own EGO. The total indicator will not give any useful picture. And if you break down the assortment into product categories and compare the main indicators for each of them, you can see which group has subsided and take a number of measures to change the situation.

Another small nuance. In any comparative analysis of indicators, dynamics is important. What is the use if we see that for a particular group of goods we have indicators higher or lower? Never mind. Therefore, I am adding similar figures from last year. What for? Firstly, there will be an understanding of how the outlet develops. Secondly, you can always build a trend for future development (for two points, of course, not an ideal option, but certainly better than one).

When a comparison of the main product groups is made, you can compare the average check amount and their total number. Well, that’s already so, more for the sake of order.

So, without spending a lot of time, you can conduct a comparative analysis of store performance. Naturally, if you need a more detailed layout of the store, then you will not get off with one revenue and profit. But this is a completely different story, which I will certainly tell, but a little later. And so as not to miss anything, I recommend subscribing to blog updates in any convenient way.
 

Where to Buy a Car in Cabin or with Hands
Alex on 07/26/2019 at 9:12am (UTC)
 The question of where to buy a car is profitable and safe, asks everyone who wants to become the owner of a four-wheeled vehicle. The autocode will tell you about the advantages and disadvantages of the two most popular ways of buying a used car: from hands and in the car showroom.


Pros and cons of buying a used car with hands

One of the main advantages of buying a used car directly from the owner is considered a huge number of offers on the secondary car market. Announcements about the sale of vehicles with mileage on the Internet and print publications so much that his eyes diverge. Therefore, there is always the opportunity to find and buy a car with it in the configuration and the year of production that you need.


This method has other advantages.

Adequate cost. Usually, before you put the car up for sale, the owners must study ads with offers of similar makes and models of vehicles. Therefore, if the seller is not a second-hand dealer, whose task is to squeeze the money maximum out of the transaction, the price of the car from the hands will be close to the market average.



Pros and cons of buying a used car with hands

The possibility of bargaining. Buying a used car with hands, there is an opportunity to save well. Especially if the car during the inspection will be found any shortcomings. Many owners do not want to spend time and money on pre-sale preparation of the vehicle and can easily throw off up to 15-20 percent of the price specified in the ad. Even if the car is in very good condition - you can and should bargain! Anyway, each owner specifies the cost in the ad with a certain margin of safety (so that there is where to move). Practice shows that reducing the price by 5-10 percent when buying a used car carzaamin.com with it is possible in 80 cases out of 100.


Ability to check the vehicle . Before you buy a used car with hands, you have the opportunity to carefully check its history and technical condition. The latter is best done in a proven service center.

Now let's talk about the shortcomings. One of them is a high probability of running into a scammer who does not tell you the whole truth about the technical condition of the car, or, worse, slip a vehicle with traffic police restrictions . If you feel that the seller is cunning in the answers, does not want to submit a complete set of documents for the car or refuses to drive the vehicle away for inspection at the service station - it is easier to refuse to buy.

Buying a car with hands

Also among the downsides, experts call a large loss of time and effort. Before you buy a car with it, you will have to look through dozens or even hundreds of ads, select suitable ones, get in touch with the salespeople and meet them to inspect the vehicle.


When choosing a car with a hand, be careful. Felony naive buyer can at any stage of the transaction. Here is the usual story: after inspecting the car, the seller for any reason remembers that he needs to drive off on an urgent business, and agrees to meet to finalize the transaction in 30-40 minutes. After all the papers have been drawn up and the former owner is removed with your money, you are surprised to find that the car suddenly does not start. Call a familiar master. He arrives, and after a brief inspection, he regrets to inform you that during the half hour absence, the seller most likely managed to replace the working battery with a “dead” one, and the tires on the wheels of your purchase look somewhat bald, and you will not get far . And the purchase of new components will cost 20-30 thousand rubles, or even more (it all depends on the brand and model of the vehicle).

All this would be funny if it were not true! Believe me, 30-40 minutes is enough for changing the battery and the wheels. Therefore, if you like the car, and you decide to buy it - after inspection until the end of the transaction, it is advisable not to lose it.


Buying a car in the cabin

This is the second most popular way to purchase vehicles. The service is in good demand for the following reasons:

Save time. Turning to the salon, you at one time inspect a large number of used vehicles.

Less risk of running into fraudsters. Buying in a large and reputable organization (it is better if it is an official dealer) will relieve you of many risks, since when you enter the salon the legal cleanliness of the vehicle will be checked.

Good condition of the car. In the salons all vehicles undergo maintenance and pre-sales training.

This method of buying a used car also has serious disadvantages:

Price. Owners of salon employees also want to eat, so be prepared to pay for a car with a mileage of 15-30 percent more than requested in private ads.

The inability to conduct an independent inspection. Most salons refuse to provide a used vehicle for inspection at a third-party service center, arguing that the car has already undergone full pre-sale training and is completely ready for use. Therefore, before you buy a car in the cabin - invite a competent specialist to inspect the vehicle directly to the place of sale. It is not excluded that he will reveal shortcomings that the employees of the salon “forgot” to tell you about. Often these tricks sin in the "gray" car dealerships, which offer cars of dubious quality and with dubious origin. That is why, when buying a vehicle with mileage in the cabin, follow the golden rule: “Trust - but check!”.

Conclusion: Both ways to buy used vehicles have both advantages and disadvantages. Therefore, it is difficult to give a specific recommendation regarding where it is better to buy a used car - in the salon or with hands.


“A trick question. Looking for what purposes, if the loan or leasing is in the cabin, there are better conditions and the probability of receiving a loan is large. If we are talking about the quality of the car - then with it. Ideally, this is a car “from under the grandfather”, which serviced it from an authorized dealer with work orders, not broken and not painted. From my own experience I can say that it is difficult to find the perfect used car. Therefore, it is necessary to choose the principle of price = quality. Such cars can be bought from official dealers and from private traders. Look everywhere! ”

Check the car before you buy
Before buying a used car do not forget to check its history. This can be done using the online service "CarZaamin" by VIN or state. number. A full report on the car costs 349 rubles. From it you will learn: real mileage, OSAGO data, traffic police restrictions, customs history, history of fines, availability of liens and many other useful information. In just 5 minutes, information from more than 12 sources is compiled in one report: traffic police, EAISTO, RSA, FTS, FTS, FNP and others. The specialist will come at any time and reveal even the most hidden technical nuances.
 

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